Sony Planning Smartphone To Rival Galaxy S3 And iPhone 5

By Khurram Aziz | Nov 19, 2012 12:44 PM EST

Share This Story

  • Print
  • Email

Sony, which has struggled to compete with the likes of Apple and Samsung in the smartphone market, is promising a new device to rival the iPhone 5 and Galaxy S3.


In an interview with German news site, Financial Times Deutschland, Sony Mobile's sales chief, Dennis van Schie, said the company is preparing a new flagship model, which it will unveil at CES 2013 in January.

Follow us


"In the near future we'll finish a flagship model, which will be able to compete with Apple's iPhone and Samsung's Galaxy S III," said Schie.

In October, news sites leaked images of its C660X handset dubbe 'Yuga'.

The Yuga will reportedly have a unibody design with a 1.5GHz quad-core processor, 2GB RAM, a 12MP camera and a 5-inch 1080p display.


Sony entered the mobile phone market when it created a partnership with Swedish telecoms company Ericsson to form Sony Ericsson in 2001.

However, the company has struggled to make its mark on the smartphone industry which is dominated by companies such as HTC, Apple, Samsung and LG.


In February, Sony's Japanese parent company bought Ericsson's shares in the joint venture and rebranded the mobile phone division as Sony Mobile Communication.


Schie said that the company plans Android-based smartphones next year but there are no current plans for Windows Phone 8 devices.

"We have a good relationship with Microsoft and we are closely watching development of Windows Phone," said Schie. "If it succeeds, we will not be caught off guard."


In September the company launched its Xperia Tablet S based on the latest Android OS. Schie said customers should expect an addition to the existing Xperia Tablet range next year but the tablet market isn't proving profitable for the company.

"It has become very difficult to earn money with tablets," said Schie, adding that its offerings in this sector will remain limited.

Schie says that Sony Mobile will report further losses for the full year 2012, but expects a turnaround in 2013.

Samsung's Galaxy S3, released in May, is the biggest selling smartphone in the world this year. Apple launched its iPhone 5 in September and reported selling five million units in the first three days.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

Purported HTC One M9 leaks in two variants Purported HTC One M9 render shows two variants, larger model features Samsung-like physical home button
LG G4 to bank on design, improved camera to stand out
Microsoft officially confirms Surface 2 imminent demise, heralding the end of Windows RT
HTC One M8 Android 5.0 Lollipop OTA rolling out now in Europe
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Amazon Prime Now Amazon Prime Now service rocks NYC, offers fast deliveries within the hour
Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now

Most Popular

Copyright © 2015 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics