Smartphone market leader Samsung is trying every trick in the book to stay ahead in the highly-competitive consumer market. The Korean company has taken the wraps off its new dual-screen flip phone - the Samsung W2013 - at a charity concert.

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What's more, after getting celebrities like pop singer PSY and basketball player Lebron James to promote its Galaxy Note 2, the Korean company now has actor Jackie Chan endorsing the SCH-W2013.

In 2012 and 2011, the company launched the Samsung W899 and the Samsung W999, respectively, both of which were dual-screen flip phones. However, owing to the steep pricing the niche devices did not meet with much success in the consumer market.

The latest SCH-W2013 dual-screen flip phone, like the earlierW999, sports dual-screens that are 3.7-inches (800 x 480 pixels resolution) and have WVGA resolutions. Under the hood, the device packs in a 1.4GHz quad-core processor with 2GB of RAM.

The device measures 4.64 x 2.36 x 0.66 inches and weighs 6.88oz. The dual-screen flip phone also has 16GB of on-board storage, with the option to expand to an additional 64GB, courtesy the microSD card slot.

The device also features an 8-megapixel rear-facing HD camera and a 1.9-megapixel front-facing snapper. The Samsung W2013 will come pre-loaded with the older Android 4.0 Ice Cream Sandwich (with TouchWix) operating system, which is a dampener. A 1850mAh battery will fuel the device.

However, like most flagship devices on carrier China Telecom (where the phone is headed), the W2013 will also have dual-SIM support (CDMA2000 800/1900Mhz and GSM 900/1800/1900Mhz).

Per reports, the quirky device is expected to cost between 18,000 Yuan ($2,900) and 20,000 Yuan ($3,210). 

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