Nexus 4 Shortages Discussed By LG

By Prarthito Maity | Dec 08, 2012 12:25 PM EST

Share This Story

  • Print
  • Email

While the Nexus 4 is currently one of the hottest smartphones around, the device is still short on supply which has proved to be a major drawback for the smartphone, as well as its sales.

Now, LG has finally decided to come forward and discuss the supply problems that the Nexus 4 has faced since its release; however, the explanations put forth by the company are less than satisfactory.

Follow us

LG UK executive Andy Coughlin answered some of CNET’s questions regarding Google’s Nexus 4 sales issues. Coughlin stated that this is little more than a case of demand uncontrollably exceeding sales forecasts. He said that the phone “had proven extremely popular, and as such retailers have been met with huge demand.”

"We are working closely with Google to ensure that those who wish to purchase a handset are able to do so," Coughlin further stated.

On asked as to why the Nexus 4 stock ran out so quickly leaving Android fans who wanted to buy the phone fuming, and whether LG has agreed with Google the amount of Nexus 4 stock that will be sold through the Google Play store, alongside the amount to be sold through other channels, Coughlin explained: “As with any sales process, LG supplies product quantities against partners'/customers' (ie retailers, operators etc) forecasts, demand via the Play Store has been very high in this instance.”

However, while it’s great that people want to get their hands on the device, it is expected from Google that it would give LG more of a heads-up regarding the potential demand for the device. With the stock running out in no time, it seems like Google may have underestimated the demand the smartphone would generate since release.

Ian Fogg, mobile media senior principal analyst for IHS, said, "It's hard to say whether Google underestimated demand, or whether they chose simply to have a number of devices available. The fact that the Nexus 4 is high profile is good for Google".

"All of this raises the public profile of Android," Fogg added. "All of this helps Google's strategic objectives."

The LG-built Nexus 4 went on sale in mid-November, but sold out in just half an hour. The device is currently on backorder in both the U.S. and the U.K.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

The HTC logo is seen with different devices from the brand HTC M10 Perfume Launching A Month Later After MWC 2016
Lava Unleashes New P7 Device Into The Indian Market
New Disney Phone Coming To Japan
Xiaomi Locks Redmi Note 3, Mi 4c And Mi Note Pro; Others To Follow Suit?
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
ZTE's new lease program ZTE’s new Lease-to-own Program for Mobile Devices
LG’s G Pay to Take on Google, Samsung and Apple
Facebook: Taxes in the UK and a new Shopping tab
Samsung’s VR Headset to be Released at $99, Hulu Jumps Onboard with Apps Ready

Most Popular

© 2016 IBT Media Inc. All Rights Reserved.mobilenapps