Gyft, a new app on iOS devices, has launched a version of its mobile gift card company for Android users. Gyft allows users to buy, send, and use gifts from their friends via Facebook, Twitter, e-mail, and text.

Gyft has hundred of merchants to choose from including to Target, Amazon, Marriott, T.G.I. Fridays, Zales, and many more. The app is smart in trying to not enter the "social gifting" market but simply make a transition from plastic gift cards to mobile on-the-go cards.

"When you go to Walgreens or Costco and buy gift cards off the shelf, that's the experience we're trying to recreate on the phone," noted Gyft CEO Vinny Lingham. "We've got the widest selection of gift card retailers. And when you've got that big of a selection, you're able to customize the gift card selection by [your friend's] 'likes' on Facebook."

Only two months after the app's initial launch, it is making its debut in the Google Play store. With a gift card industry that has nearly 82 percent Americans planning to buy gift cards this holiday season, extending this service to Android users before the holidays is a smart move by Gyft.

"Making Gyft available on Android was always part of our plan, and we are thrilled that we could deliver so that millions of additional consumers can benefit from our service before holiday shopping gets into full swing," said Lingham. "Everyone deserves an easy-to-use app for storing, purchasing, managing and redeeming gift cards. Gyft makes it astonishingly simple to give the most wanted gift this year, on the fly, form your mobile phone."

The concept of taking consumer's physical cards away and making them available on their phone is nothing new. iOS 6 has integrated a new app called Passbook, which lets users put reward cards and select retail gift cards on iPhones. The concept of Gyft is following the trend of getting rid of unwanted extra clutter in consumer wallets and purses, and moving them to a device that is practically inseparable to the user.

Forgetting, losing, or having an expired gift card is long gone for Gyft user recipients. Android users can download the app for free via the Google Play Store here.