Smule Releases Strum App, Dubbed Instagram Of Video

By Khurram Aziz | Dec 15, 2012 09:41 AM EST

Share This Story

  • Print
  • Email

Smule has just launched a new video app - Strum - that turns your short video clips into music video masterpieces. The Strum app for iOS looks to join the likes of Viddy, Socialcam, and Klip as the 'Instagram' of video, adding one-click filters to clips recorded on your iPhone.

Follow us

The one key difference between this app and others like it on the market is that it allows users to play with the audio as well.

At first glance, it has a navigation similar to the photo-sharing app, Instagram, with a bottom row of five icons allowing users to navigate to a feed of videos from people they follow, browse popular videos, take and share a video, follow friends' activity and visit the profile page.

The app allows users to shoot videos as long as 15 seconds and share them on the Strum network as well as post them to Twitter, Facebook and YouTube.

"Video is infinitely more expressive than photos." Smule's general manager Prerna Gupta told Mashable. "One of the things that makes video more powerful is the audio content. Video makes audio better, the opposite is also true." 

"We always wanted to do something with video," Smule's chief scientist, Parag Chordia, told Macworld. "There's really not any product out there that allows you to simply create videos that look and sound good, and that really enhance what you've done in an intelligent and automatic way."

The app comes with 21 filters that alter audio and video in tandem. The "Ecstacy," filter, for example, autotunes a user's voice and plays dance tracks to make them sound like a pop singer, while the "Spacer" filter autotunes the voice so that users sound like they're rapping, with on-rhythm clapping in the background.

Strum enters a crowded market for video filtering apps, dominated by Viddy which already boasts 40 million registered users, but even that pales in comparison to the standard-bearer in this area, Instagram, which has more than 100 million users.

However, Smule is no stranger to the world of smartphone apps, having combined more than 75 million installations of its music app offerings which include Ocarina and Magic Piano.

Strum is available to download for free for iOS 6 devices, such as the iPhone 5. The company plans to introduce new filters which can be downloaded within the app for a premium.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2013 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Ericsson Announces World-Leading Launches Ahead of Mobile World Congress 2014

Join Our Conversation

Smartphones
Shazam for iOSApple to integrate Shazam into iOS 8, allowing users to ask Siri what’s playing?
Sony PlayStation 4 on the rise: Seven million units sold, future update hinted
Amazon’s upcoming 3D smartphone leaks in first images, with more spec details
Google: All Glass spots claimed in Explorer Program after April 15 one-day sale following KitKat update
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Chrome Remote Desktop app for AndroidChrome Remote Desktop for Android now available for free from Google Play
Adobe Lightroom mobile hits the iPad, coming soon to iPhones
Apple updates Mac iWork for iCloud suite – What’s new in Pages, Numbers and Keynote?
Microsoft launches Office for iPad, makes Office Mobile free on Android and iPhones
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps