The release of Google Maps on iOS 6 saw a 29 percent increase in the number of people upgrading to Apple's latest operating system for its iPhone and iPad according to research.
Analysis firm MoPub surveyed more than 1 billion ad impressions a day across more than 12,000 different apps and saw a sharp rise in the number of people using iOS 6 in the five days Google Maps was released.
The app used to be a standard feature on Apple's devices until the company dropped it when it released its iPhone 5 handset in September. Instead, Apple replaced Google Maps with its own offering, Map Apps, which was roundly criticized as inaccurate.
Since then, Google has been working on releasing a new version of Google Maps in the hopes that it would be accepted into Apple's App Store and become available to iOS 6 users.
Google Maps was released last week, recording 10 million downloads in the space of 48 hours. The Web site TechCrunch spoke to MoPub which released the latest data.
"We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps," MoPub's CEO told TechCrunch. "It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available."
The data shows a full 13 percent increase in iOS 6 users just from Monday to Wednesday, indicating many people switched to the newest Apple mobile operating system as soon as Google Maps' standalone app arrived in the App Store.
The data adds to the embarrassment for Apple which has been dealing with the fallout of its decision to distance itself from Google.
© Copyright 2020 Mobile & Apps, All rights reserved. Do not reproduce without permission.more stories from What's App
Privacy boost! WhatsApp introduces profile picture privacy feature, blocking screenshots. Safeguard your privacy with this latest update. Update now!
ernest hamiltonWhatsApp gears up for a game-changing update allowing users to send messages from other apps directly. Stay tuned for a revolutionary messaging experience.
ernest hamiltonEngage like never before! WhatsApp Channels unveils 4 exciting features for enhanced brand and celebrity interaction. Explore the future of messaging now!
ernest hamiltonWhatsApp elevates your experience! Now share photos and videos in original quality. Enjoy enhanced sharing today!
ernest hamiltonGoogle plans to delete dormant accounts. Learn how to preserve your Google account and safeguard your data.
ernest hamiltonLeave comments, like, save posts, unfollow people, and view all the content that has already been downloaded even without an internet connection.
ernest hamiltonSpotify is now getting serious in finally providing an Apple Watch app for its millions of subscribers.
ernest hamiltonSamsung’s new artificial intelligence-driven virtual assistant may not be fully ready just yet.
ernest hamilton