iOnRoad: iPhone 5 Augmented Reality Navigation App For Safer Driving Launched

By Alexandra Burlacu email: | Jan 08, 2013 09:53 AM EST

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A new version of iOnRoad designed for iPhone 5 users aims to make driving safer by providing users with a quality augmented reality navigation tool.

The app is designed to take advantage of the iPhone 5's new processing power, as well as the navigation integration available on Apple's iOS 6 platform. Described as a black box video recorder, iOnRoad promises to assist the driver all the way. Moreover, the app uses an augmented reality interface to provide turn-by-turn navigation.

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"iOnRoad's new iOS 6 features bring about a whole new depth to driving assistance applications," reads the press release. "The iOnRoad application's advanced fusion with iOS 6 navigation allows the driver the benefit of turn-by-turn navigation along with iOnRoad's augmented driving UI. Furthermore, iOnRoad's new 'Black-Box' like video recording feature acts as a virtual driving log, archiving users' driving history. Should an accident occur, drivers may now be given a greater understanding of the events leading up to it."

"We have serviced hundreds of thousands of mobile users over the past year and are excited to provide iPhone users an enhanced version of iOnRoad," said iOnRoad CEO Alon Atsmon. "In addition, the new in-phone analytics dashboard tells a driver how safe and 'green' the drive was and can even estimate gas prices, which is quite useful given the fluctuation in gas prices today."

Having an archive of one's driving history can prove useful in a number of situations, not just in the case of an accident. For instance, new drivers could take advantage of this feature to self-evaluate and improve their driving. Meanwhile, the app also aims to make it easier and safer to drive by using the iPhone's camera and on-board sensors to detect lanes and vehicles in front of the driver.

By detecting lanes and vehicles, the app can alert drivers when they are driving too close to the car in front of them, when they are straying outside their lane, or are in some other such type of danger.

Other app functionalities include augmented driving, speed and alerts, collision warning, and safety scoring.

The iOS 6 version of the iOnRoad app is compatible with the iPhone 5 and other iOS 6 vehicles, and is available for download from the App Store for $1.99.

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