By Alexandra Burlacu email: firstname.lastname@example.org | Jan 11, 2013 06:02 PM EST
The Scottish government doesn't like women who drink too much, and has launched a special Android app that aims to curb their boozing - Drinking Mirror.
With this new Android app, officials hope to help Scottish women reduce their drinking, thus preventing illnesses caused by alcohol abuse. Since women are generally very preoccupied with their appearance, the app aims to hit where it hurts most. More specifically, the Drinking Mirror app will scare women into drinking less by showing them how they will look like in 10 years if they keep abusing alcohol.
It remains unclear why the app is aimed solely at women who abuse alcohol, especially since it works just as well for men. To see the alcoholic future self, a user simply needs to make a self-portrait and answer how many glasses of wine she drinks per week. The app makes its calculations based on the answer, and users can then meet the older, uglier, reddened, swollen, and alcoholic version of themselves. The app focuses on wine, but consuming other types of alcohol is likely frowned-upon as well.
The app launched on Tuesday, Jan. 8, as part of the Scottish Government's Drop a Glass Size campaign.
"Latest figures show that around 38 per cent of women regularly exceed daily or weekly sensible drinking guidelines, by drinking more than 2 to 3 units a day/14 units a week," warned the Scottish Government.
Furthermore, the number of alcohol-related deaths among women aged 30 to 44 has doubled over the last two decades. Meanwhile, the chronic liver disease and cirrhosis death rate in Scotland has tripled since the mid to late '80s.
"Evidence shows us that most people who drink alcohol, particularly at home, have no idea of how much they are actually consuming. This campaign will show people how small changes to their drinking habits can have a significant impact on their health and wellbeing," explained Health Secretary Alex Neil. "Scotland has an unhealthy relationship with alcohol and much has been done in the last five years to address this. Our alcohol framework outlined a package of over 40 measures to reduce alcohol related harm. We have made considerable progress including banning quantity discounts, restricting promotions on off-sales and working to introduce a Minimum Pricing Bill," added Neil.
The Drinking Mirror for Android is currently available as a free app on Google Play, and will be available until the end of March. A minor drawback is that the app requires installing Adobe Air, but otherwise it is fairly easy to use.