Cheaper iPhone Not On The Cards For Apple, Says Phil Schiller

By Sumit Passary email: | Jan 12, 2013 11:51 AM EST

Share This Story

  • Print
  • Email

Rumors have been flying thick and fast that Apple will launch a cheaper iPhone perhaps in different sizes as well multiple colors. However, Apple's Phil Schiller, Senior Vice President of Worldwide Marketing, has put an end to rumors by saying that cheap smartphones "will never be the future" for the company.

Follow us

Schiller gave an interview to Chinese newspaper Shanghai Evening News and addressed the issue of the rumors regarding a cheaper iPhone.

"Every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market," said Schiller.

Schiller further added "At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out. Despite the popularity of cheap smartphones, this will never be the future of Apple's products. In fact, although Apple's market share of smartphones is just about 20%, we own the 75% of the profit."

Schiller's interview with Shanghai Evening News debunks the cheaper iPhone rumors, which was first reported by Wall Street Journal. Bloomberg had also reported that Apple was in discussions with U.S. carriers regarding an iPhone in the $99 to $149 price range.

Previously, Apple said that the company will not launch a smaller iPad, but Apple did release a smaller 7.9-inch iPad mini in October 2012. So, even though Schiller has indicated that an inexpensive iPhone is not on the cards, we never know what the company is thinking behind the scenes and Apple may just end up retracing its steps like it did with the iPad mini.

The iPhone is the most popular product Apple has sold to date and the most sold singular smartphone ever. However, the price of the iPhone has kept away many potential buyers with a low budget. These buyers have gravitated towards entry- or mid-level smartphones and if Apple wants to expand its market share, launching an entry-level iPhone wouldn't be such a bad idea after all.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

HTC One M9 up for pre-order from Verizon Wireless Verizon Wireless opens up pre-orders for the HTC One M9
Purported Sony Xperia Z4 spotted on GFXBench, specs revealed
ASUS ZenFone 2 officially hits Europe: Specs, prices & options
Microsoft Surface 3 now official with Windows 8.1: Specs, price, availability (VIDEO)
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Amazon Prime Now Amazon Prime Now service rocks NYC, offers fast deliveries within the hour
Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now

Most Popular

Copyright © 2015 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics