Gaana's Indian Music Streaming App Lands On All Major Platforms

By Jimmie Geddes email: | Jan 17, 2013 07:58 PM EST

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Gaana, which is one of India's biggest music streaming services has just launched an app for its service on all major smartphone platforms and feature phones. Gaana users can now download and use an official app to listen to the streaming music service on their iOS, Android, BlackBerry, or Samsung and Nokia feature phones using J2ME.

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The app will allow you to browse through thousands of playlists, save your favorites, launch radio stations via an individual song to discover new music based on Gaana's proprietary music recommendation algorithm. Gaana released the app on four major platforms at once in a big to gain as many listeners in India as possible.

Satyan Gajwani, CEO of Times Internet, the company that operates Ganna, revealed in an email:

""The multi-platform build is a testament to the device fragmentation prominent in India. Unlike the U.S. where iPhone and Android are dominating the landscape, they still make up a small minority of devices deployed in India. It's a big thing for us to reach so many devices at once in India, where smartphones don't rule the day. We built this to be relevant to three audiences: Indians living abroad with higher end smartphones, an upcoming middle class in India with lower end Android phones, and a rural Indian who has intermittent power at home, and so uses feature phones as a central hub for entertainment content."

The Gaana app features:

  • *Mirchi Top 20 has the latest popular Hindi music, and Tamil and Kannada top lists give a glimpse into popular regional music (28% of all consumption). In the Discover tab, under New Releases, users can filter music via up to 10 languages, which is relevant for Indians from different regions.
  • *Curated playlists let users see bundles around popular holidays (like Happy Lohri, for the popular Punjabi winter holiday Lohri last week), or around popular actors'/actresses' movies (like Best of Neil Nitin Mukesh)
  • *As a testament to the community, if you go to Discover, then Popular playlists, you'll notice that the fourth most popular playlist is created by one of our community users, called "Old Hindi Songs," which is a great compilation of some classic Hindi songs.
  • *Most Indian music is centered around movies, but there's an emerging category called "Indipop" which is independent of movies. If you search "Indipop" and then go to playlists, there's a playlist by our in-house DJ called "Indipop" which gives a good selection of upcoming independent music.
  • *Finally, a lot of users find navigating by Genre as a way to find smaller, cultural niches of content which aren't chart-toppers, like Sufi music of Ghazals, which have poetic, Arabic leans but are highly respected in the Indian music scene.

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