Gaana's Indian Music Streaming App Lands On All Major Platforms
Gaana, which is one of India's biggest music streaming services has just launched an app for its service on all major smartphone platforms and feature phones. Gaana users can now download and use an official app to listen to the streaming music service on their iOS, Android, BlackBerry, or Samsung and Nokia feature phones using J2ME.
The app will allow you to browse through thousands of playlists, save your favorites, launch radio stations via an individual song to discover new music based on Gaana's proprietary music recommendation algorithm. Gaana released the app on four major platforms at once in a big to gain as many listeners in India as possible.
Satyan Gajwani, CEO of Times Internet, the company that operates Ganna, revealed in an email:
""The multi-platform build is a testament to the device fragmentation prominent in India. Unlike the U.S. where iPhone and Android are dominating the landscape, they still make up a small minority of devices deployed in India. It's a big thing for us to reach so many devices at once in India, where smartphones don't rule the day. We built this to be relevant to three audiences: Indians living abroad with higher end smartphones, an upcoming middle class in India with lower end Android phones, and a rural Indian who has intermittent power at home, and so uses feature phones as a central hub for entertainment content."
The Gaana app features: