Apple Wants To Make Siri More Engaging, Funny And Recognizable Character

By Binu Paul email: b.paul@mobilenapps.com | Jan 18, 2013 04:00 PM EST

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Going by its earlier promise of adding more features to Siri, Apple has posted another interesting job listing on its site, looking for a creative writer who can help the team evolve Siri "as a distinct, recognizable character."

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The job listing posted on Apple's site was first noticed by 9to5Mac, followed by wide coverage. The post, which has since been removed, explained what Apple is looking for - someone who can "refresh and refine" the existing Siri content, and "develop and write original dialog to support new Siri capabilities." "A love for language, wordplay and conversation," is a must for the candidate.

As the iPhone maker looks for a developer who can "explain things in engaging, funny, and practical ways," the Apple initiative should be seen a more serious approach to make Siri more of a personality to which its users should be able to develop an emotional bond with.

Apple's ideal Siri developer should have a bachelor's degree or equivalent, excellent writing skills, impressive cross-cultural knowledge, a rich experience of writing character-driven dialog. He should be a multilingual person with excellent technical language skills. Experience in language translation and user-centered design are listed as plus points for the candidate.

Despite a number of negative sentiments, Siri has managed to stand out in a crowd of "virtual assistants" thronged by the likes of Samsung's S-Voice, Google Now and Desti. In its last Siri update that came in iOS 6, Apple included a deep integration with Facebook and added more information about sports scores, restaurants, movies etc. However, the app has a long way to go to understand natural language as at its present form, Siri opts to search the Web for a query that it does not understand.

You can find Apple's LinkedIn post here.

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