Amiigo has joined the fitness tracking accessory race with its new crowdfunding campaign on Indiegogo, and it has already exceeded its $90,000 initial funding goal.

The new Amiigo Fitness Tracker for iOS and Android employs a combo of hardware sensors and gesture-based algorithms that allow it to determine what type of exercise the user is doing. The accessory joins an already crowded market, but hopes to redefine fitness tracking.

"At Amiigo we wanted to create something that would allow people to track the details of an exercise routine & how it affects the body," reads the project description on Indiegogo. "We wanted to allow users to track specific things like exercise type, reps, sets, duration, speed, and intensity. Amiigo also tracks heart rate, blood oxygen levels, skin temperature, overall activity feel, and calories burned."

What Does Amiigo Add To The Game?

Amiigo aims to provide users with a more personalized tracking experience as it can not only detect exactly what the user is doing, but also the body's response to that particular type of exercise. Amiigo can determine, for instance, if the user is using the elliptical, swimming, running, or other type of exercise.

The accessory can track and identify more than a 100 different activities, and correlate them with physiological information such as heart rate and blood oxygen saturation. Moreover, users will be able to create and record their own exercises. Even if an exercise is unique, once the user records it, Amiigo will recognize it in future workouts.

Fitness Tracking Bracelet And Shoe Clip

The Amiigo Fitness Tracker consists of a bracelet and a shoe clip, coupled with an app. The bracelet detects the movement of the user's upper body, while the shoe clip detects the movement of the user's lower body. The shoe clip also allows for detailed tracking for leg exercises, cycling, or other activities that do not involve arm movement. Amiigo recommends using both devices "for the most ideal tracking experience," but the devices can also function separately. Both the bracelet and the shoe clip are waterproof, and both can track overall activity level and calories burned.

Connectivity 

The new Amiigo Fitness Tracker uses Bluetooth 4.0 to connect to iOS and Android handsets. The accessory is equipped with memory and can store data for hours. Moreover, it doesn't require a constant Bluetooth connection. With Amiigo, users can compete with friends, share on social networks, set and achieve goals, and earn points.

"Our goal is to make fitness more fun, simple, and social," notes the product description.

At the time of writing, Amiigo has already exceeded its $90,000 initial funding goal and raised $127,672, with 42 days left to go. The crowdfunding campaign on Indiegogo kicked off on Monday, Jan. 14, and runs through Thursday, Feb. 28, 2013.