Apple's Newsstand App Brings Early Editions of Hearst Magazines

By Khurram Aziz email: k.aziz@mobilenapps.com | Jan 19, 2013 01:20 PM EST

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Apple's magazine subscription app, Newsstand, can finally boast Rolling Stone to its collection, after the Cupertino company reached a deal with Hearst Magazines to bring out its pages to iPad owners earlier than print.

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The magazines, which also include Esquire, Car and Driver, Cosmopolitan and Good House Keeping, will be available on a section of the app called "Read Them Here First." When the titles will be available varies by publication, but each will be out a few days before they hit print or other online services such as Amazon's Kindle marketplace.

Hearst already boasts over 800,000 subscribers on the iPad, and magazine owners have been itching to get into Apple's content delivery ecosystem.

Last year, Time Inc, brought its magazines to the Newsstand app, and other publishers, such as Condé Nast,  have said that sales of the digital editions of its magazines had shot up 268 percent with the arrival of Newsstand.

The app was launched in October 2011 and since then has picked up more than five million customers and stocks over 5,000 magazines and newspapers.

In March, Apple Insider reported that iPad users spend $70,000 a day on Newsstand, all contributing a slice of that money - up to 30 percent - to Apple.

The Hearst deal gives Apple a  leg up against competing digital newsstand products, such as the apps Zinio and Next Issue, where Hearst also sells its magazines, and that can also be downloaded and used on the iPad.

The iPad edition of Rolling Stone is $1.99 per month for a subcription or $19.99 per year; while a single issue is the same as the print version at $4.99.

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