Nokia Plans To Fight Low-End Android Devices With Asha

By Vamien McKalin email: | Jan 26, 2013 08:20 PM EST

Share This Story

  • Print
  • Email

At the moment, the Windows Phone platform is not capable of hitting the low-end spectrum of the market, so Nokia has to make do with its Asha line-up of handets, which are based on the aging Series 40 platform.

Follow us

At Nokia's recent earning call, CEO Stephen Elop made it clear that Android is not a part of Nokia's plan, going forward. The company is focused on Windows Phone for its smartphone offering, while its Asha range of devices will target the low-end section of the market where it will compete with Android handsets at the same price point.

"We are clearly innovating with Microsoft around Windows Phone and our focus on taking that to lower and lower price points, you will see that over time to compete with Android. But at the same time we've said consistently and you're just beginning to see it in the Asha full touch products that we will continue to innovate around our Asha smartphone line in order to compete with the very lowest levels of Android with assets that we have. So we are not in a situation where we are considering something to different than Windows Phone combined with what we are doing with Asha," noted Stephen Elop during Nokia's earning call.

The main concern for Nokia right now, is how the company will scale Asha devices to compete with low-end Android handsets with large screens and dual core processors. The Series 40 platform was not designed with smartphones in mind, so we're guessing scaling such a platform to do smartphone work will not be easy. Nokia's best bet is to quickly get Windows Phone 8 devices down to that level, because there will come a time when it won't be possible to do anything else with the Asha line of devices, and Windows Phone would be the only option left for Nokia.

It would be interesting to see what Nokia plans to do with next-generation Asha devices. Don't be surprised if these handsets come fully equipped with everything that makes a smartphone tick.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

The HTC logo is seen with different devices from the brand HTC M10 Perfume Launching A Month Later After MWC 2016
Lava Unleashes New P7 Device Into The Indian Market
New Disney Phone Coming To Japan
Xiaomi Locks Redmi Note 3, Mi 4c And Mi Note Pro; Others To Follow Suit?
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
ZTE's new lease program ZTE’s new Lease-to-own Program for Mobile Devices
LG’s G Pay to Take on Google, Samsung and Apple
Facebook: Taxes in the UK and a new Shopping tab
Samsung’s VR Headset to be Released at $99, Hulu Jumps Onboard with Apps Ready

Most Popular

© 2016 IBT Media Inc. All Rights Reserved.mobilenapps