By Sumit Passary email: firstname.lastname@example.org | Jan 28, 2013 10:17 PM EST
Samsung recently released a video advert pitching its Galaxy S3 and Galaxy Note 2 smartphones to business users. With the new commercial, Samsung wants to remind business users about the SAFE (Samsung for Enterprise) features, which are safe and secure for businesses.
If you liked the first commercial about Unicorn Apocalypse and Samsung products, you'll certainly love the second one as well. The advert is called "The Leak" which revolves around a group of developers planning the Unicorn Apocalypse game.
"Did Unicorn Apocalypse get leaked to the public? If only every phone could be as safe and secure as the Galaxy S III and the Galaxy Note II. If only. The Next Big Thing for Business is Here," notes Samsung.
The advert starts with the developers discussing that the so-called Unicorn Apocalypse game got leaked. One of the developers says "We need to technically make sure that every phone is at least up to the same security level as the GS3 and Note 2."
The commercial aids Samsung in conveying to business users that its Galaxy S3 and Galaxy Note 2 are more secure for business, when compared to other smartphones in the market.
SAFE represents the solutions that include the necessary security and feature enhancements suitable for business use. Samsung claims that its smartphone that incorporates the SAFE feature is secure to use at work. SAFE includes advanced Microsoft Exchange ActiveSync features, on-device AES 256-bit encryption, and VPN connectivity.
We are just talking about the SAFE feature of the phone but the star attraction Unicorn Apocalypse has been side lined. It is anybody's guess that with the new advert, Samsung is not only touting its SAFE feature but also hinting towards an upcoming game 'Unicorn Apocalypse.'
Check out the video below.