Did Google Really Get A Handle On Nexus 4 Orders, Or Are They Clearing Inventory For New Nexus? (Opinion)

By Jimmie Geddes email: j.geddes@mobilenapps.com | Feb 01, 2013 01:25 PM EST

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The Nexus 4 has been a huge hit for Google. The unlocked smartphone has been a tough get for consumers looking to purchase the new device. Whenever Google replenished stock of the 8GB and 16GB models they would completely sell out of their inventory within minutes, and some customers were experiencing shipping times of up to 7 weeks.

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Google and LG have both publicly blamed each other for the extreme shipping delays and recently LG said it would ramp up production of the smartphone. It appears that Google and LG have finally figured something out. Could it be that a new Nexus smartphone is on its way and that is the reason why Google is trying its best to fulfill and get the existing Nexus 4 into customer's hands in less than 48 hours?

Some UK customers who placed orders for a Nexus 4 two days ago are receiving the devices on their doorstep in less than 48 hours. One would assume that both LG and Google have figured out a way to build more Nexus 4 smartphones so Google can fulfill new orders within a timely manner, but could Google be trying to rid inventory for an upcoming new Nexus smartphone?

There are current rumors that Google's newly acquired Motorola Mobility Division is working on Google's next flagship smartphone, which is currently going by the name "X Phone". The device is expected to be the first device to run Google's next-generation Android OS, Android 5.0 Key Lime Pie.

There have also been rumors that Google was going to release multiple Nexus smartphones this year from different manufacturers. This move could also be seen as a way of Google wanting to gain market share of not mobile OS but as a smartphone maker.

The Motorola acquisition could play an important role here as Google can use it to not only launch smartphones under the Motorola brand but also launch Nexus line of smartphones.

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