Apple TV To Add HBO Go By Mid-2013 - Report

By Alexandra Burlacu email: a.burlacu@mobilenapps.com | Feb 03, 2013 10:04 PM EST

Share This Story

  • Print
  • Email

Apple is reportedly in talks to start carrying Time Warner's HBO Go application on Apple TV by mid-2013, according to a new report.

Apple TV is a $99 set-top device that streams content, either purchased on iTunes or via other online services to users' televisions. Should this deal go through, cable and satellite subscribers who pay for HBO will be able to enjoy 1,700 films and TV shows on Apple TV.

Follow us

The news comes from a new Bloomberg report citing "two people familiar with the plans." The tipsters talked under condition of anonymity due to the privacy of the negotiations.

Apple TV services already include the popular Netflix and Hulu Plus, but adding HBO to the set may help the Cupertino giant boost sales, especially since its set-top device has faced fierce competition from Roku, Microsoft, and other similar video-delivery services.

If the deal works out, Apple TV would allow Time Warner to offer another option to consumers, who are increasingly preferring on-demand viewing and streaming video online rather than settling for broadcasts. Besides, Time Warner already offers HBO Go for Roku and Microsoft's Xbox, so Apple would be catching up to its competition.

On the other hand, HBO Go requires customers to subscribe to the network through their cable or satellite service, which means it would be the first app on Apple TV that would require pay-TV authentication. Consumers can already use the HBO Go app on the iOS mobile platform for the iPhone, iPad, and iPod touch, so they can watch blockbuster films, original programming, sports, or various shows on the go.

Apple TV may not be the hottest device on the market, but Apple sold more than two million set-top boxes in the first fiscal quarter ending in December. During the previous two fiscal years, the Cupertino giant sold more than 7.8 million. At the same time, the device has also sparked numerous rumors and speculation that Apple will launch its own-brand full-scale television.

"This is an area of intense interest for us," Apple CEO Tim Cook reiterated back on Jan. 23, during the company's first-quarter earnings call. "I tend to believe that there's a lot we can contribute in this space. And so we continue to pull the string and see where it leads us."

The Jan. 23 comment, however, was not the first time that Cook hinted towards an Apple TV. In Dec. 2012, the CEO indicated that Apple may finally be ready to dive into the TV market, but nothing concrete has shaped up so far. Rumors, meanwhile, have only been intensifying and Apple was said to be working with Asian component suppliers to test various designs of TV sets. Until then, however, HBO Go would be a welcome addition to its current offering.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Join Our Conversation

Smartphones
Motorola Nexus 6 with Android 5.0 Lollipop Google Nexus 6 UK launch reportedly delayed until December
Surface Pro 2 tablet quietly goes off sale on Microsoft Store
Samsung Galaxy S5 Plus ready to launch in Europe with Snapdragon 805
iPad Air 2 benchmarks praise A8X chip: ‘Fastest multi-core iOS device by a large margin’
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows Phone Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics