Samsung And Amazon Top Apple In Consumer Loyalty For First Time

By Jimmie Geddes email: j.geddes@mobilenapps.com | Feb 08, 2013 02:45 PM EST

Share This Story

  • Print
  • Email

In a surprise turn of events, Samsung has overtaken Apple for the very first time and now leads in consumer loyalty in almost all of the consumer electronics categories it competes in. This includes flat screen TVs, laptops (which it tied Apple for 1st) and most importantly, Samsung beat out Apple for consumer loyalty in smartphones.

Follow us

Apple has won the consumer loyalty award every year since the first iPhone was launched. The data in this report shows that Apple appears to be losing ground to Samsung in the smartphone world, a world that Apple has dominated for years. One possible reason for this turn in events is that consumers appear to see Samsung as being more innovative with its smartphones compared to Apple. Samsung adds unproven cutting edge features while Apple usually waits to see if consumers want that feature. If we look at NFC (near field communications) Apple is the only smartphone maker that has not released a smartphone with NFC built-in.

iOS pretty much looks exactly the same as it did when the original iPhone debuted on June 29, 2007. It's time for Apple to begin focusing more on innovating the iOS instead of focusing on the look of the iPhone.  Apple can't let a repeat of what happened between Apple and Microsoft, to happen with Samsung. Apple was king in the PC world but began to rest on its laurels, that's exactly when Microsoft came in for the kill and took Apple's title away. It appears history is repeating itself.

The bad news didn't stop at smartphones for Apple. Amazon also overtook Apple in consumer loyalty in the tablet category. According to the report, Amazon's Kindle Fire saw more consumer loyalty than Apple's iPad or iPad mini. Apple and Samsung tied for second in consumer loyalty in the tablet category. Hopefully somebody from Cupertino will read this and stop Samsung and Amazon from becoming Apple's next Microsoft. For Apple's sake.

 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Intel Pocket Avatars

Join Our Conversation

Smartphones
LG G Watch RLG G Watch R pricing revealed, definitely not cheap
Samsung Galaxy Note 4 leaks in new images – Is this the real deal?
Apple now offering iPhone upgrades with AT&T Next through online store, $0 down
Apple to unveil iWatch alongside iPhone 6 on Sept. 9?
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Vine update brings new camera experienceVine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
PayPal for iOS update brings loyalty card support, other features and enhancements
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics