BlackBerry Loses More Ground, As Home Depot Switches Employees To iPhone

By Alexandra Burlacu | Feb 12, 2013 01:48 PM EST

Share This Story

  • Print
  • Email

BlackBerry's new BB10 operating system is a clear improvement over previous iterations, but BlackBerry is still losing ground to competitors.

The Canadian company, previously known as Research in Motion (RIM), has just received another blow. After the Immigration and Customs Enforcement Agency decided last year to ditch the BlackBerry in favor of the iPhone, a big-box retailer has now decided to do the same.

Follow us

According to an exclusive report from Apple Insider, Home Depot has supplied its executives with some 10,000 BlackBerry smartphones to date, but has now decided to switch to Apple's iPhone 4S.

Citing "people familiar with the big-box retailer's plans," Apple Insider reported that Home Depot has already started ditching the BlackBerry platform for Apple's iOS. Store managers and all corporate level employees will get new iPhone 4S handsets, eventually displacing roughly 10,000 BlackBerry smartphones.

"We are replacing our current base of BlackBerry technology with iPhones," a Home Depot representative told Apple Insider, noting that the move applies only to store managers, field ops and other corporate-level staffers.

Home Depot store employees are also using roughly 60,000 rugged Motorola smartphones (more than 34,000 so-called "first phones" and more than 25,000 "first phone juniors"), but the switch will not yet impact this segment. Motorola devices will reportedly remain in operation on retail store fronts for mobile point-of-sale (POS), walkie-talkie, analytical and traditional telephony purposes.

As of Q3 2012, Home Depot is the largest home improvement specialty retailer, operating roughly 2,252 retail stores across the U.S., Canada, China and Mexico. According to Apple Insider's sources, in the coming weeks, managers at those stores will receive iPhones instead of their current BlackBerry smartphones.

Home Depot is only the latest in a series of corporate and regulatory entities that decided to ditch the BlackBerry platform. Home Depot is the world's fifth-largest retailer, earning $947 million in profit on $18.13 billion in revenue in its latest reported quarter.

The BlackBerry platform was once the standard in mobile enterprise technology, but the company lost significant ground against rival platforms. When the U.S. Immigrations and Customs Enforcement agency dropped the BlackBerry platform, it spent $2.1 million on iPhones for its more than 17,600 employees. The National Transportation Safety Board and Australia's Treasury Department decided to ditch BlackBerry as well. 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Intel Pocket Avatars

Join Our Conversation

Smartphones
HTC Desire 510HTC Desire 510 brings 4G LTE on a budget, rocks 64-bit processor
Apple to launch 12.9-inch iPad Pro in early 2015
Sony Xperia Z3 shown from all angles, internals teardown ahead of IFA 2014 debut
ASUS smartwatch stars in new teaser ahead of IFA 2014 unveiling
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Vine update brings new camera experienceVine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
PayPal for iOS update brings loyalty card support, other features and enhancements
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics