By Prarthito Maity email: p.maity@mobilenapps.com | Mar 02, 2013 07:04 AM EST
T-mobile is among the several big carrier companies in the United States, and now the company is in news for a different approach towards the mobile phone-contract system.
Per reports, T-Mobile could unveil its new contract-free system later this month with the company looking to announce its plans as early as March 4, and setting them into effect later on March 24.
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What this means is that the company will be setting its sight on moving customers off contracts as they come close to expiring and ending early termination fees, while, at the same time, expanding its monthly options that actually separate the cost of a device from the price of a plan.
It is also expected that T-Mobile could also go the distance and offer an installment plan to reduce the cost of buying an off-contract phone. The TMoNews report suggests that the company will attempt to offer all its phones with a down payment option of $99 or less, and later on adding payments of $25 to $30 to bills until they're paid off.
"For starters, kiss contracts goodbye as T-Mobile moves to a no-contract world. Existing customers will finish out their current contract or upgrade to a new device without a new contract, whichever comes first. New customers won't have to suffer with any long-term commitments. Contract wise that is," the report states.
It is said that early termination fees will be a thing of the past as well, and this makes complete sense when announced with the removal of contracts.
"Watch for the phrase or phrasing 'Dual 4G' which likely plays off T-Mobile's HSPA+ and LTE dual networks later this year. It's going to be interesting to see how T-Mobile portrays dual networks, especially considering T-Mobile's 'fallback' network is already marketed as competitive with existing LTE networks from the likes of AT&T and Verizon," the report adds.
"So how will T-Mobile promote a new LTE network that's as fast as their current HSPA+ network in the real world according to their current marketing efforts? It's a question we're asking ourselves and how T-Mobile answers it will likely play a role in how fast their LTE network is adopted."
It is also believed that the brand staples, like logo, color palette, and other will remain unchanged, and that the rebrand itself may focus solely on the "uncarrier" approach and not necessarily the company's easily identifiable logos and colors.
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