By Prarthito Maity email: firstname.lastname@example.org | Mar 05, 2013 09:04 AM EST
More bad news on the cards for all potential or existing BlackBerry fans or users looking forward to the introduction of the BlackBerry 10, after the recent news revealing that Instagram won't be available in the new refresh.
Per reports, it has been confirmed that BlackBerry 10 will not be getting the support for Netflix anytime soon as the company has not developed any new app that will be running on the new refresh.
"You won't be able to watch House of Cards on your Blackberry 10. Netflix app isn't happening," a Twitter post stated.
The information was revealed when a spokesperson from Netflix confirmed the report to AllThingsD. "We have no current plans for a BlackBerry app," the spokesperson stated, confirming that Netflix isn't developing a version of its app for BlackBerry 10 - native or port.
Netflix, per the report, "declined to explain the thinking behind this decision, but sources say the company has little incentive to develop for the platform. The majority of Netflix's mobile users already subscribe to the company's service. So its addressable market wouldn't dramatically expand if it were to offer a BlackBerry 10 app."
"And the BlackBerry 10 user base isn't yet large enough to compel Netflix to support it in the way that Apple's iOS and Google's Android platforms have (Windows Phone, too). In other words, the operating costs of developing and maintaining an app for a low-volume platform like BlackBerry 10 outweigh any potential benefits."
While BlackBerry had previously discussed about 70,000 "launch apps" for its new operating system, including Skype, Rdio, and a number of mobile games, some of its most high-profile apps, however, aren't being made by the original developers like Twitter, Facebook, and LinkedIn are all from BlackBerry and third parties.
"So, no Netflix on BlackBerry 10 for the time being. That's another blow to the nascent platform on which BlackBerry is mounting its comeback. The absence of any version of Netflix for BB10 creates a hole in the platform, and is a disincentive for users of the app on other platforms to consider BlackBerry's new OS as a viable alternative," the report adds.
"It also raises questions for developers, the same ones I noted here while reporting on Instagram's decision to take a wait-and-see approach to its native BB10 app. If a company like Netflix doesn't think it's worthwhile to build an app for BlackBerry, then why should a smaller independent dev?"
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