By Vamien McKalin | Mar 15, 2013 10:15 AM EDT
After a weird presentation that felt like something taken directly from the Oscars, Samsung's unveiling of the Galaxy S4 was somewhat disappointing. What was shown of the device is pretty much more of the same: it's as if Samsung is pulling an Apple move or the company is just running out of steam.
No doubt, the Galaxy S4 is a super device when it comes down to the specifications, but that's where it ends. The design of the device hasn't changed much since the Galaxy S2, and just think: Samsung spent six months' worth of advertisement dollars slamming Apple for sticking to its boring iPhone design. What we have here is a company slowly becoming a parody of itself.
The choice to continue on the route of designing the Galaxy S flagship devices with plastic shows a lack of design vision at Samsung. The Galaxy S4 is a smartphone that will no doubt cost quite a bit, so at least give it an iconic design that is worth the money. Look at the Nokia Lumia 920: heavy, yes, but a beautiful phone regardless. Another smartphone to take note of is the HTC One — its unibody design is the best we've seen yet. Not only are these smartphones beautiful, but they are sturdy and built to last.
Now let's talk about the software on the Galaxy S4; you know, the ones that do fancy tricks. For the most part, they are just gimmicks, admit it. Some of this gimmickry is already available on the Galaxy Note 2 and Galaxy S3, and many are already available on the LG Optimus, so yeah, nothing special about what Samsung demoed last night.
Most impressive out of the whole presentation however, were the camera features. They were great: the option to dual-record with the Galaxy S4 and combine both videos into a single shot is nothing short of amazing.
By the way, did anyone realize Samsung barely mentioned much of anything about Android during the whole presentation? The company spoke only of its own additions to Android, but nothing else. A clear sign Samsung wants to travel this journey on its own terms.
All in all, the Galaxy S4 is a device with potential, probably not the best but it will no doubt sell like hotcakes. If I were to purchase an Android smartphone down the line, the HTC One would get my money, but then again that's my opinion. What's yours?
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