By Vamien McKalin | Apr 12, 2013 06:32 PM EDT
Twitter is entering the music business with its own offering, possibly something to go head to head with iTunes, Xbox Music and Spotify. The company is currently preparing to launch a new website called music.twitter.com in the coming days.
Last month, Twitter acquired We are Hunted for the purpose of building out a music discovery service called Twitter Music. Furthermore, Twitter plans to build an app based around the service for both iOS and Android; no word on whether or not there will be a version for Windows Phone.
Here is how Twitter Music is expected to work: The app suggests songs and artists to listen to, a feature probably based on what the user does on Twitter or manual personalization. Whenever Twitter Music locates songs, they are played back to the user via Sound Cloud, which means the service might not be a direct contender to iTunes and others from the get-go, but that could very well change down the line.
Twitter's move to enter the realm of music came after Facebook overhauled the music section of its News Feed. Right now, we could be witnessing Twitter becoming a full-fledged media company if everything goes according to plan, which means other competing services need to keep an eye on the micro-social network as its plans take shape.
No one has managed to bridge the gap between music and social, so if Twitter is able to pull this off, its service might become big enough to topple iTunes.
As of now, music.twitter.com doesn't work properly, as nothing much happens when you try to sign in. It is not yet known when the service will go online fully, though it is suspected that this could happen during the Coachella music festival this weekend. Keep an eye out for updates, as we'll be bringing more information on Twitter Music plans as soon as Twitter gets the ball rolling.
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