Twitter is moving away from being just a basic social network of 140 characters per tweet. Social networking fans love media, and the company is pursuing options to deliver on all fronts where media is concerned.

Bloomberg is reporting that Twitter is talking with NBCUniversal and Viacom about striking a content partnership deal that would see video content playback on the social network:

"The partnerships would let Twitter stream videos on its site and split the resulting ad revenue with the networks, said one of the people familiar with the discussions. One or more deals could be reached by mid-May, and Twitter may strike deals with other networks, the person said."

Revenues via advertising would be split with Viacom and NBCUniversal, however, nothing was stated concerning users paying for content from their own pockets. 

Twitter's push into video playback on its site is not surprising, as Facebook and Google are both moving into the same direction.

Just recently, it was revealed that Twitter is working on a Twitter Music app for iOS and Android. The company also revealed music.twitter.com, the website where all things Twitter Music is expected to happen. The website isn't yet fully operational, but should be by the end of April, if everything goes according to plan.

Clearly, Twitter has realized that to stay relevant and to keep users interested, the company must branch out. It has a long road ahead as Facebook and the likes of Google + already have a head start. Twitter must now quickly position itself effectively with not only the right content, but with innovative ideas if its micro-social network stands a chance in the land of media consumption.