By Vamien McKalin | May 09, 2013 11:55 AM EDT
May 14 is just around the corner and Nokia is busy promoting the Lumia 928 in time for the big launch. However, the manner in which Nokia is promoting the new device is a bit puzzling. Instead of sizing up the Lumia 928 against the likes of the Samsung Galaxy S4 or the HTC One, the company chose to compare it with the old Galaxy S3 and Apple iPhone 5.
We don't have experience in marketing smartphones, we are not comparable to Nokia's marketing team, but that doesn't mean we can't tell when something just doesn't add up. You see, by comparing the Lumia 928 to the Galaxy S3 and iPhone 5, Nokia is basically saying its new smartphone is no match for the newer devices on the market. Furthermore, it makes no sense to compare the Lumia 928 with devices that are no longer in the spotlight; what benefit can come from that?
Nokia might have some ulterior motive behind this, but we're not sure what it is. Probably the Lumia 928 is not designed to compete with newer devices, probably Nokia is planning to announce another handset to go up against the Galaxy S4 and HTC One, probably Nokia is not planning anything special whatsoever and is just in a confused state.
One thing is for certain though: when May 14 comes along, Nokia must have more than just the Lumia 928 on hand. The device is not enough. Sure, it is a new smartphone, but it is similar in many ways to the Lumia 920, which means it is just a minor upgrade that lacks that one special thing to get smartphone users interested. Since camera performance is the thing Nokia is focusing on, maybe it is time for Nokia to unleash that rumored EOS Windows Phone 8 device with its 41-megapixel PureView sharpshooter.
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