Mobile

Facebook Home Reaches 1 Million Downloads: Not Impressive

Vamien McKalin

Facebook Home is the latest move by Facebook to the conquer mobile, but it doesn't seem as if that plan is working out too well at the moment. The first and only device that launched with Facebook Home, the HTC First, is not doing very well at retail, and now we're hearing that Facebook Home only managed to be downloaded nearly 1 million times.

To some, that's an incredible achievement, what could possibly be better than a launcher app being downloaded a million times. However, before you go saying Facebook Home is a success, please consider that the social network has over 1 billion registered users, according to Engadget, so if only 1 million of that tally has downloaded Facebook Home, where do you smell the success? There are some positives from this though.

Cory Ondrejka, Director of Mobile Engineering at Facebook, claims the Facebook Home launcher has managed to get users to use the social network more. There's around 25 percent greater engagement once Facebook Home is installed, but how long does that last, has not been mentioned. It is clear that Facebook will have to work hard if it wants to get Home into the hands of millions more, as version 1.0 is a total disaster.

What is Facebook Home

Facebook Home is a launcher application for Android devices. It takes over your phone screen and replace it with all things Facebook, which means you won't have to dig into your phone to launch an app if Facebook is all that you wish to use for a particular time.

What's in this version:

  •  Glance at your phone for the latest photos and posts from your friends
  • With chat heads and Facebook Messenger, you can keep chatting when you're using other apps
  •  See news as it happens with bigger, bolder notifications
  • Get right to Facebook, Instagram and other essentials

Home is only available on selected devices, the most prominent being the HTC First.

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