ZTE Grand S Release Date In U.S. Put On Hold Until 2014

By Alexandra Burlacu | May 25, 2013 11:55 AM EDT

Share This Story

  • Print
  • Email

The ZTE Grand S flagship smartphone will apparently take its time reaching stateside, as it will not arrive until 2014.

ZTE's new Grand S was one of the most impressive smartphones featured at the Consumer Electronics Show (CES) back in January, where the company put it on display and offered a full set of specs. At the time, the company said the smartphone will start shipping during the first quarter and reach the U.S. sometime later in the year.

Follow us

Now, however, ZTE North American division chief Lixin Cheng tells CNET that the handset will not arrive in the U.S. until next year. Cheng said the delay was due to the fact that ZTE needs more time to meet the requirements of its wireless carrier customers.

Cheng also noted that the company will not be selling a year-old smartphone once it hits U.S. shores, but the device will likely be a handset in the "Grand S family."

"The Grand S will evolve," Cheng assured CNET.

The current ZTE Grand S spots a 5-inch display with a 1920 x 1080 pixel resolution, a quad-core Qualcomm Snapdragon S4 Pro processor clocked at 1.7GHz, 2GB of RAM, a 13-megapixel rear camera, a 2,500 mAh battery and Android Jelly Bean on board.

This delay in launching the ZTE Grand S in the U.S. further highlights the difficulties the company faces in terms of breaking through in the American market. ZTE made some notable progress in the prepaid market for lower-cost phones and is now No. 3 prepaid vendor, but it failed to reach the same success with national carriers.

At the recent CTIA, meanwhile, ZTE had a modest presence with a sponsored escalator. Cheng discussed the progress ZTE made in the U.S. market and noted that as the third-largest provider of prepaid phones in the U.S. it saw an impressive 85.7 percent year-over-year growth in the first quarter.

Despite its success as a vendor of prepaid phones, however, ZTE is still little known in the U.S., which may be part of the reason for the difficulties it now faces in bringing its ZTE Grand S smartphone out in the U.S. market with a carrier partner. Cheng further mentioned that the ZTE Grand Memo "phablet," which made its debut back in February at the Mobile World Congress (MWC), would arrive later this year.

ZTE also plans to invest in launching more products and remains dedicated to its efforts for "affordable premium" products, added Cheng. While in the past ZTE preferred to focus its resources on products rather than on marketing its brand, Cheng said that this year the company will increase funds allocated for promoting the brand. The company also plans to expand the products it will offer in the U.S.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

ZTE Grand S, ZTE Grand S release date

Join Our Conversation

The HTC logo is seen with different devices from the brand HTC M10 Perfume Launching A Month Later After MWC 2016
Lava Unleashes New P7 Device Into The Indian Market
New Disney Phone Coming To Japan
Xiaomi Locks Redmi Note 3, Mi 4c And Mi Note Pro; Others To Follow Suit?
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
ZTE's new lease program ZTE’s new Lease-to-own Program for Mobile Devices
LG’s G Pay to Take on Google, Samsung and Apple
Facebook: Taxes in the UK and a new Shopping tab
Samsung’s VR Headset to be Released at $99, Hulu Jumps Onboard with Apps Ready

Most Popular

© 2016 IBT Media Inc. All Rights Reserved.mobilenapps