By Vamien McKalin | May 30, 2013 01:16 PM EDT
Nokia is not looking so great on its home turf where the smartphone market is concerned, as according to new data from the IDC, the company is no longer the top smartphone vendor in Finland. That crown now belongs to Samsung, Nokia's biggest rival in the smartphone business and the mobile business overall.
Samsung sits pretty at the top with 36.1 percent share of the market, while Nokia sits in second place with 33.6 percent share. The South Korean giant shipped 211,000 devices, and 80 percent of that number are smartphones, while Nokia only managed to ship 196,000 units.
This is a striking blow to Nokia, for only a few months ago Nokia CEO, Stephen Elop, was on a Finish talk show promoting the company's Lumia handsets by tossing an Apple iPhone 5 to the floor. That confidence and cockiness of Elop does not appears to be working out where sales of Nokia's Lumia line of smartphones is concerned.
According to a report by the Verge, last year Nokia had 48 percent shares in Finland, Samsung could only manage 28 percent shares. Fast forward a year later and it is clear that Samsung has worked hard to overtake Nokia on its home turf, as the changes are quite drastic and very surprising. Furthermore, compared to 2010, Nokia had 65 percent of the Finish smartphone market in its pocket, but that number has eroded to 33.6 percent in just three years - a sign that Nokia might need to take a different road in the near future to survive.
Samsung is very serious about taking a commanding lead over Nokia in Finland, as according to a report by YLE, the company has partnered with the VTT Technical Research Centre of Finland, to build a new research center in Espoo, Finland.
It should be very interesting to see how Nokia reacts to this new development. At the moment, Nokia is relying heavily on its Asha range of feature phones and Lumia line of Windows Phone smartphones to counter the threat from Samsung and the plethora of Android devices in the market.
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