By Alexandra Burlacu | May 31, 2013 12:05 PM EDT
HTC has reportedly canceled plans to launch a full-size, 12-inch tablet running on Microsoft's Windows RT operating system, on concerns of weak demand.
The company made numerous headlines recently amid wide speculation about its upcoming products. Between an HTC One Google Edition and a 5.9-inch HTC T6 "phablet," rumors also pointed toward a large-screen Windows RT tablet.
According to a new Bloomberg report citing "people familiar with the matter," however, the company apparently decided to drop those large-size tablet plans over concerns of lukewarm demand.
HTC reportedly decided not to make the device after all, because it would cost too much and Windows RT devices saw weak demand, one of Bloomberg's sources mentioned under condition of anonymity. The tipsters further noted that HTC still plans to launch a 7-inch tablet running on Windows RT, the Windows 8 software version designed for chips based on ARM technology.
HTC is currently facing somewhat difficult times, including sluggish sales, management turnover and a drop in market share. All things considered, it makes sense for the company to weigh down the pros and cons and thoroughly consider which products to bring to market.
Microsoft launched its Windows RT software back in October 2012, but sales proved disappointing. According to one of Bloomberg's sources, building a 12-inch tablet based on Windows RT was too expensive in terms of components and the price HTC would have to charge consumers. Consequently, the company reportedly prefers a smaller tablet that would involve lower costs and higher demand. The smaller tablet will reportedly make its debut in September or October with a Qualcomm Snapdragon processor. HTC also plans to introduce a 7-inch Android tablet around the same time the Windows RT version launches.
Microsoft and its partners launched a total of five Windows RT devices since the OS' debut in October, but only the company's own Surface RT tablet is widely available in stores. The Windows RT operating system came as a version of Windows 8 aiming to help Windows tablets better compete with Apple's popular tablets, which pack ARM-based chips. Those ARM processors allow for lighter and thinner devices, while also extending battery life.
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