By Vamien McKalin | Jul 02, 2013 12:29 PM EDT
Android is pushing onwards with its domination of the smartphone market with the help of the mighty Samsung. The platform is now well ahead of all competitors around the globe, and there is nothing at this point that seems ready and willing to slow Android's growth. Almost every OEM sees Android as the best chance to get a pie out of the smartphone market, which is very bad for competing platforms.
The news of Android's new found domination came about from a Kantar Worldpanel report. The report claims Android has over 70 percent market share in Europe's five biggest markets of Great Britain, Germany, France, Italy and Spain. This 70 percent is also the amount of market share Android control around the globe, all other platforms have to feed on the slacks left behind by this behemoth.
Much of Android's success in Europe has much to with Samsung, as nearly half of every smartphone sold in that region is Samsung branded. This might have some serious ramifications on Google if a day comes when Samsung might choose to put more effort behind its own Tizen platform rather than Android.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: "Samsung now finds itself in a position where, after two years of relentless growth, it must focus on keeping its existing base of customers loyal if it is to maintain its success. As it stands, Samsung has the second highest loyalty rate in Britain (59%), but this falls well short of Apple (79%)."
With only 59 percent brand loyalty, it is clear that Samsung is not as powerful as the numbers may have you believe. Samsung needs to work on this aspect of its business if the company wants to keep its dominance, and competitors need to use this weakness before Samsung figures out how to convince its consumers to stay around.
In the U.S. Android is going strong, but iOS is holding its own, which is mainly due to the iPhone 5 finally finding its way on the T-Mobile network after so many years. Interestingly enough, Windows Phone is growing strongly in Mexico, as Nokia continues to lead the way for the platform with the Lumia 505.
It is clear Android is out growing everything else, something needs to be done quickly before competing platforms are forced to exit the market prematurely.
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