iPhone 5S, iPhone 5C pre-orders on China Mobile not that high, late launch may affect demand

By Alexandra Burlacu | Dec 31, 2013 06:26 AM EST

Share This Story

  • Print
  • Email


China Mobile has started taking pre-orders for the iPhone 5S and iPhone 5C last week, but the demand is reportedly not as strong as expected.

Apple's latest iPhones won't launch on China Mobile until Jan. 17, but the carrier has already started taking pre-orders. The flagship iPhone 5S and the colorful, lower-cost iPhone 5C were expected to see huge demand considering China Mobile's whopping user base.

Follow us

A new report from Wedge Partners, however, now reveals that the world's largest carrier saw pre-orders of 100,000 units of both iPhones. While this number may seem pretty high, it may in fact be quite low considering that China Mobile has around 760 million subscribers.

A deal between Apple and China Mobile has been highly-anticipated for years. Now that it finally materialized, iPhone demand in the country was expected to be off the charts, but it turns out that is not the case. By comparison, China Unicom saw 120,000 pre-orders, while China Telecom saw 150,000 pre-orders for Apple's latest iPhones back in September.

The fact that China Mobile has a dramatically larger subscriber base, yet saw fewer pre-orders for the iPhones suggests that the late launch may have affected demand.

"What's important to remember is these phones launched in September," Wedge analyst Brian Blair told AllThingsD. "Now here we are several months later and there's no subsidy being offered that's so special that the preorders are off the charts. If this had been in September when the phone launched globally, I think the numbers would be a lot higher."

While it's still a bit early to estimate the figures at this point, the reported number of iPhone pre-orders on China Mobile does sound somewhat disappointing. On the other hand, the iPhone 5S and iPhone 5C are yet to make their official debut on the world's largest carrier. Although pre-orders don't seem that impressive, the smartphones may see higher demand once they officially launch on China Mobile on Jan. 17.

According to AllThingsD, current estimates for 2014 iPhone sales on China Mobile range from 17 million at the low end to 38.7 million at the high end. It remains to be seen, however, whether these estimates will prove to be accurate.



Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Apple, iPhone 5S, iPhone 5C, China Mobile

Join Our Conversation

The HTC logo is seen with different devices from the brand HTC M10 Perfume Launching A Month Later After MWC 2016
Lava Unleashes New P7 Device Into The Indian Market
New Disney Phone Coming To Japan
Xiaomi Locks Redmi Note 3, Mi 4c And Mi Note Pro; Others To Follow Suit?
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
ZTE's new lease program ZTE’s new Lease-to-own Program for Mobile Devices
LG’s G Pay to Take on Google, Samsung and Apple
Facebook: Taxes in the UK and a new Shopping tab
Samsung’s VR Headset to be Released at $99, Hulu Jumps Onboard with Apps Ready

Most Popular

© 2016 IBT Media Inc. All Rights Reserved.mobilenapps