Motorola is getting ready to run another promotion for its flagship smartphone, this time offering the Moto X for $100 less for one hour on Monday, Jan. 27.

The company has run several attractive promotions for its flagship Moto X so far, offering some great discounts. During each of those limited-time promotions, the highly-customizable Moto X sold out in no time, proving that a lower price tag makes it far more appealing.

Motorola has also done a great job in terms of software updates. As the company is now Google-owned, the Moto X and Moto G have received the new Android KitKat OS, while many higher-end flagships out there are still waiting for the upgrade.

The company now has yet another attractive promotion that may lure customers who want a Moto X smartphone. On Monday, Jan. 27, the Moto X will be available for $299 off-contract, i.e. $100 off its normal price tag, but there's a catch: this deal will only be available for one hour, from 3 PM to 4 PM ET, while supplies last.

"Xtra sweet deal alert: Jan 27 3-4PM ET $100 off any #MotoX w/o contract while supplies last," Motorola announced in a tweet on Friday, Jan. 24. "If you miss out, you can still get $70 off any #MotoX w/o contract until Valentine's Day," added the company in a follow-up tweet.

Consequently, the off-contract Moto X will cost $299 between 3 and 4 PM on Monday, Jan. 27, after which it will be $70 off between Jan. 27 and Feb. 14.

As a reminder, the flagship Moto X sports a 4.7-inch HD display with 720p resolution, a dual-core Snapdragon processor clocked at 1.7GHz, and 2GB of RAM. The smartphone comes with 16GB of internal storage capacity and features a 10-megapixel ClearPixel rear camera and a 2-megapixel front-facing shooter. The handset ships with Android 4.3 Jelly Bean on board, but is upgradable out of the box to Android 4.4 KitKat on all major carriers in the U.S.

If you'd like to take advantage of Motorola's upcoming promotion and get the off-contract Moto X for $100 less, keep your eyes on the company's website on Monday, Jan. 27, between 3-4 PM ET.