Microsoft’s Xbox One price cut fuels increased demand for the console at GameStop

By Alexandra Burlacu | May 23, 2014 06:46 AM EDT

Share This Story

  • Print
  • Email

 

Microsoft's Xbox One has reportedly increased in popularity at GameStop already, as the console recently got a $100 price cut after ditching Kinect.

When Microsoft first launched its Xbox One, it placed its console at a $100 higher price point compared to rival PlayStation 4 (PS4) from Sony. Price often plays a big role in every purchase, and it's not hard to imagine that interested buyers who were undecided between the Xbox One and the PlayStation 4 ultimately went for the cheaper one. After all, the PlayStation 4 is a very capable console and many who didn't necessarily want Microsoft's Kinect found Sony's offering to be a better deal.

Follow us

The Sony PlayStation 4 reportedly outsold the Xbox One back in April, and the achievement didn't come as much of a surprise. In a move to boost sales of its console, Microsoft decided to give customers another option: buy the Xbox One without Kinect, for $100 less.

The Xbox One console without the Kinect bundle is now available for a more decent $399, which is the same price point as the Sony PlayStation 4. This new option has apparently stirred consumers' interest, and GameStop has announced that it started to see a positive change for the Xbox One since the price cut.

"I definitely think we're already seeing in our stores with our reservation program as well as dialogue with PowerUp Rewards [members that] there's a stronger demand as a result of the price drop," GameStop President Tony Bartel said during a post-earnings financial call, as cited by Ubergizmo. "The good news for us is... we'll sell a lot more units."

In other words, Microsoft may have lost some significant sales so far due to the higher price of the Xbox One over the PlayStation 4. On the other hand, the PS4 may have outsold the Xbox One in April, but that was before the price cut. Now that interested buyers have the option of purchasing an Xbox One without Kinect at a lower price point, competition is expected to heat up even further. Will Microsoft be able to turn the tables and see its Xbox One outsell the PlayStation 4? Only time will tell.

 

 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Intel Pocket Avatars

Join Our Conversation

Smartphones
ASUS Smartwatch announcement teaserASUS smartwatch to debut on Sept. 3 at IFA 2014
Sony Xperia M2 Aqua brings waterproof tech on a budget (VIDEO)
HTC One M8 for Windows now official, not exclusive to Verizon Wireless
iPhone 6 may not sport sapphire glass this year, but future models will
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
BlackBerry Messenger (BBM) for Windows PhoneBlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
PayPal for iOS update brings loyalty card support, other features and enhancements
Facebook Slingshot now official to challenge Snapchat – What makes it stand out?
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics