By Alexandra Burlacu | Jun 27, 2014 07:33 AM EDT
In a surprise move, Apple decided to update its iPod Touch product lineup by adding a rear iSight camera to the 16GB model.
Moreover, the company has also increased the number of available iPod Touch colors to a total of six, and added a loop wrist strap. The latter, however, is available for purchase separately.
Apple has also cut the prices of all models in its iPod Touch lineup, now making the gadget more affordable. The 16GB model with the new color options and camera upgrade now costs $199, down from the previous $229 price tag. The 32GB model is now $249, i.e. $50 off the previous $299 price tag. The 64GB model got a $100 price cut, now down to $299 from the previous $399.
"Apple today announced its 16GB iPod touch is now available in vibrant colors and equipped with a 5 megapixel iSight camera for just $199. The entire iPod touch lineup features the 5 megapixel iSight camera with 1080p HD video recording, brilliant 4-inch Retina display, Apple's A5 chip and FaceTime camera," Apple touts in its press release on Thursday, June 26. "iPod touch features an ultra-thin anodized aluminum design and is available in pink, yellow, blue, silver, space gray and (PRODUCT) RED."
All models with their reduced price tags now appear as in stock at the Apple Online Store, listed as ready to ship within 24 hours. Other than the aforementioned changes, the specs of the iPod Touch remain unchanged. This means the device still packs an Apple A5 processor, a 4-inch Retina display, a 5-megapixel rear camera, and a front-facing FaceTime HD camera, as Apple itself points out in the press release. All models run iOS 7 and come with Apple's EarPods bundled into the package.
Up until this latest move, Apple had last updated its iPod Touch lineup back in 2013. The new refresh is welcome nonetheless, and should help drive sales of the device even further.
The 16GB iPod Touch is already available in the U.S. through the Apple Online Store, and will become available worldwide in the coming days. The price cuts for the 32GB and 64GB models are applicable worldwide, making the device ore affordable in all markets.