"Super Mario Run" is a side-scrolling, auto-running video game published and developed by Nintendo for iOS and Android devices.

The introductory excitement enclosing Nintendo Companay's mobile game "Super Mario Run" came out to be a disappointment, which was said to be one of the most awaited games of the century.

The game that was released on Dec. 15 for Apple Incorporation is no longer the highest-grossing game application in any country according to the latest data surveyed last Dec. 24 and 25 by Apple Annie. When it comes to downloads, "Super Mario Run" was still on top in 68 countries, dragging down from 138 as of Dec.17.

The decrease in rankings have mirrored with the app's price; "Super Mario Run" can installed for free but players must have to pay for $10 if they want to continue beyond the first three levels of the game application.

That's a big difference from the industry's standard, where most mobile games can be purchased for free but making the users to buy in-game items to accelerate some game progress. Mobile players obviously prefer convenient and free game access.

One big factor of criticism has been the $10 price tag, which is more expensive than most paid games of its caliber. With that, only one to two percent of users who download the game will buy the full version.

Sources of the survey have claimed that if the price was down to $2, it will make a big difference making it up to 10 percent. Researcher evaluates that the lower price would convert into a range of revenue for $50 million for this month only, against $30 million at the current price.

Nintendo Inc. dropped 1.5 percent in early Tuesday trading. Recently, the company shares have decreases 18 percent from Dec.12 as "Super Mario Run" sloppy debut lifted doubts about Nintendo's ability to run its mobile strategy.