Nokia Is Taking Two Platform Strategy, Android Not Included

24 January 2013, 11:20 am EST By Jimmie Geddes email: j.geddes@mobilenapps.com Mobile&Apps

There were recent rumors that Nokia was considering using Android as well as Windows Phone in its smartphone strategy. The company has made it clear that it is sticking to Windows Phone and its own S40-based Asha platform.

Nokia's CEO, Stephen Elop spoke during Nokia's earnings call and reiterated Nokia's commitment to Windows Phone and its Asha platform while shooting down a possible Nokia and Android partnership.

"We are clearly innovating with Microsoft around Windows Phone, and are focused on taking that to lower and lower price points. You will see that over time compete with Android. But at the same time we've said consistently - and we're just beginning to see it in the Asha full-touch products - that we will continue to innovate around our Asha smartphone line in order to compete with the very lowest levels of Android. We are not in a situation where we are considering something other than Windows Phone combined with what we're doing with Asha."

Nokia is hoping that it can get Windows Phone developers to also create applications and services for its Asha platform; in return it would offer developers more opportunities to make their applications and services more visible to a larger user base than any of the other ecosystems can offer.

Nokia continues to differentiate itself from other Windows Phone manufacturers by adding applications and services to the platform based on Nokia's own innovations. Nokia's Lumia Windows Phones come preinstalled with Nokia's own mapping service as well as Nokia's streaming music service. When Microsoft and Nokia announced an exclusive partnership, Microsoft agreed to allow Nokia to freely customize Windows Phone more than it gives any other manufacturer that licenses the platform. This is one reason why Nokia's Lumia Windows Phones have seen more success than any other Windows Phone manufacturer.

So, while Nokia might not be cozying up to Android anytime soon, it does see a two platform strategy as the key to its future.

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