Lenovo is eying big. Its strategy seems to contain an aggressive push into low-end smartphones to take on its counterparts such as Huawei and ZTE.

On the other hand, the company, after reporting record-high net revenue for the third quarter, announced that it's ready to challenge industry biggies like Apple and Samsung in the mobile consumer sector.

Follow us

In its attempt to take on the giants, Lenovo has urged telecom operators to decrease their subsidies for iPhones and reduce 'super-national treatment' for foreign mobile phone makers including Apple and Samsung, the Brightwire reported via Sina Tech. "I appeal to operators to give fewer subsidies to Apple, we are confident to beat Apple," Lenovo CEO Yang Yuanqing said.

Though his plans seem quite vague at this time, Lenovo's talkative chief said mobile phone manufacture's success largely dependents on operator subsidies and has urged domestic mobile phone operators to give Lenovo and other companies a chance to explore and develop in the high-end market.

Lenovo's gross profit for the third fiscal quarter reached $1.1 billion which is an increase of 15 percent year-on-year and its net profits surged to $205 million in the last quarter, a 34 percent year-on-year increase.

Banking high on its record growth, Yuanqing said the company will further explore mobile devices where Apple and Samsung dominate the market and will increase its market share through mergers and acquisitions. It's expected that Lenovo will invest heavy on developing high-end smartphones and this move will take the company into face-to-face competition with Samsung and Apple.

Given the fact that Apple and Samsung are premium brands in the smartphone market with products costing $500 or more in comparison to Lenovo's models (mostly low-end) usually costing $200 or less, it's not clear at this point in time what Yuanqing has in his minds for the Chinese company to take on the market giants. However, the $998 million revenue in the latest fiscal reporting quarter from mobile phone sales seemed to have upped his hopes. Lenovo reported an impressive improvement in its mobile phone sales, up 77 percent from a year earlier, and it's noteworthy to mention that a majority of it came from smartphones.

Join Our Conversation

Smartphones

Nokia Lumia Windows Phone 8 quad-core smartphone shows up in benchmarks

Leaked images highlight Nokia EOS aluminum body

HTC One will get Android 4.2.2 Jelly Bean update despite recent rumors

Oppo Find 7 may boast Snapdragon 800 processor, whopping 4000mAh battery

Tablet / Laptop / PC

AT&T Galaxy Note 8.0 LTE costs $399.99 on contract, $199.99 with smartphone bundles

Chromebooks land on Walmart, more retailers to get it soon

Apple's next iPad mini 7.9 inch Retina display will be Samsung-made

Next generation Google Nexus 7 could launch in July for $229

Gadgets

AMD moves from Intel's x86 platform to ARM for servers

OUYA team and E3 organizers battle over parking lot space

Sony PlayStation 4 to be available at $399 at the end of this year

Mad Catz to unveil M.O.J.O. Android game console at E3 to challenge Ouya

OS / Software

Windows Phone 8 GDR2 update reportedly coming in July

iOS 7 Beta comes with a bug that opens the lock screen to access photos [Video]

Microsoft recovers missing Lumia 920 with prototype Windows Phone Blue

Android 5.0 Key Lime Pie, Motorola X Phone reportedly launching in October

Internet / Social Media

What to expect from Facebook's June 20 event

WWDC 2013: OS X 10.9 Mavericks Safari is going to help you extend battery life

Samsung Galaxy S3 browser bug spikes data usage, slows loading times

Cisco appeals to European Commission to overturn Microsoft's 2011 acquisiton of Skype

What's App

Microsoft paying app developers up to $100,000 to bring content to Windows Phone 8

Windows 8.1 brings newly updated Xbox Music app

Instagram may add video on June 20 to challenge Twitter's Vine

Microsoft Office now available for iPhones, but there's a catch