Apple Likely To Lose iPhone Naming Rights In Brazil

By Binu Paul email: b.paul@mobilenapps.com | Feb 06, 2013 09:35 AM EST

Share This Story

  • Print
  • Email

The copyright regulators in Brazil will likely ban Apple from using its iPhone trademark in the country and may grant the naming rights to a local electronics company.

A Brazilian consumer electronics maker, Gradiente Eletronica SA has reportedly registered the iPhone name back in 2000. Brazil's National Industrial Property Institute (INPI) body is most likely to rule in favor of the company on the dispute, rejecting Apple's claim for exclusive "iPhone" naming rights.

Follow us

"Citing people familiar with the matter, local publication Folha de S.Paulo reported on Tuesday that the INPI ruled Brazilian electronics maker IGB, which was awarded rights to "iPhone" under the Gradiente brand in 2008 after filing for it in 2000, will retain exclusive rights to the trademark," Apple Insider reported. However, an official word on the issue is yet to come. NPI said it will officially announce its decision on Feb. 13.

Meanwhile, Bloomberg reported that IGB may consider selling the trademark rights to Apple; however, the Cupertino tech giant is yet to approach the Brazilian company. In an interview with Bloomberg, Eugenio Emilio Staub, chairman of IGB said that the company is open to a dialogue.

IGB was awarded the naming rights in 2008 for a trademark application it registered in 2000.  Though Apple has been selling its flagship smartphone in Brazil for several years, IGB began selling its iPhone in December.  The Android-powered smartphone (named iPhone) was introduced in black and white and was sold at $302.

Apple can approach the Brazilian courts to challenge the decision.

Apple had faced a similar situation in the U.S. when it had to fight a legal battle and finally reach an agreement with Cisco which owned the iPhone naming rights in 2007.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Join Our Conversation

Smartphones
LG Google Nexus 5 LG Google Nexus 5 back on sale from Google Play
Here’s the new ‘Microsoft Lumia’ brand, and what will happen to existing Nokia Lumia devices
LG G Watch R starts global rollout, hitting Europe first
Google Nexus 6 UK launch reportedly delayed until December
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows Phone Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics