By Vamien McKalin | Mar 17, 2013 12:30 PM EDT
According to Samsung, Windows-based products such as tablets and smartphones based on Windows 8, Windows RT, and Windows Phone 8, are experiencing lackluster demand compared to devices based on Google Android OS.
In an interview with the Wall Street Journal, Shin stated the following:
"Smartphones and tablets based on Microsoft Windows operating system aren't selling very well. There is a preference in the market for Android. In Europe, we're also seeing lackluster demand for Windows-based products."
Not too long ago, the head of Samsung's memory chip business, Jun Dong-soo had said:
"The global PC industry is steadily shrinking despite the launch of Windows 8," he said. "I think the Windows 8 system is no better than the previous Windows Vista platform."
This doesn't, however, mean Samsung is on the verge of ditching Windows anytime soon. The company currently believes it is wise to work with multiple operating systems; this is due to different needs from customers. However, if Windows-based products continue on its downward spiral, Samsung might not see it fit to invest in a platform that is stuck in limbo.
Recently, Samsung chose to step away from releasing its Windows RT tablet in Europe and the U.S. due to lackluster demand.
So far, only Nokia is benefiting from Windows Phone, similar to how Samsung is the only OEM benefiting from Android's success. Microsoft needs to find a way to get other OEMs in the game, or else the company will begin viewing its closest partner, Nokia, as a threat to its business.
On the matter of Windows 8, the operating system can be successful if manufacturers release products that are well designed for touch use. The Microsoft Surface is testament to a well designed product, and OEMs like Samsung need to follow suit or stop complaining.
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