By Binu Paul email: firstname.lastname@example.org | Mar 14, 2013 01:10 PM EDT
Twitter is reportedly working on a standalone music app which could be ready by the end of the month. The rumor stems from the report that it acquired the music discovery website We Are Hunted last year and plans to integrate technology from the service into its own music-focused app.
The service will be called Twitter Music and could be released on iOS, reports CNET. "Twitter Music suggests artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter. Songs are streamed to the app via SoundCloud," the report states.
The move is seen as an attempt by the micro-blogging website to become a full-fledged media company and notably, the reports comes at a time when its close rival Facebook is revamping the music section on its News Feed. It's no surprise that Twitter is banking high on music to further expand its popularity as the website has a strong presence of pop stars, a factor that draws millions of users to the service. Not to be surprised, the TwitterMusic account which goes by the tag line of 'music related tweets from around the world' has over 2.3 million followers already.
The app will have four main tabs such as Suggested, #NowPlaying, Popular and Emerging which highlight music recommendations, songs people in your feed are listening to, trending music, and up-and-comers respectively.
We Are Hunted was founded by a group of Australian software developers in 2009. The company is based in San Francisco and the team is believed to be fewer than 10 people. As CNET's Casey Newton notes, the service creates a kind of Billboard chart for online music, monitoring popular songs on blogs, social media, message boards and BitTorrent. The service enables users to stream music, create playlists and share their favorite music on social media. It's reported that the employees of We Are Hunted has been testing the app for almost a month now using the #NowPlaying hash tag frequently on Twitter.
Meanwhile, AllThingsD reports that SoundCloud and iTunes won't be the only third-party services integrating into the app. Twitter is look to add more companies into the service and has reportedly signed up with Music video service Vevo already.
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