By Vamien McKalin | Mar 24, 2013 11:20 AM EDT
The HTC One is finally on the verge of being available for consumer consumption, well, at least in the UK, Germany, and Taiwan. The device is scheduled for release in those territories by this week, while North America will have to wait until the end of April.
HTC's rush to get the One into the hands of willing consumers might have to do with the coming of the Samsung Galaxy S4. The device is guaranteed to be an instant hit with consumers, which places HTC in a difficult spot trying to persuade users they should invest in the One instead of waiting it out for the Galaxy S4.
"We appreciate our customers' patience, and believe that once they have the phone in their hands they will agree that it has been worth the wait," the company said in a statement Friday.
With the HTC One releasing around the same time in the U.S. as the Galaxy S4 in April, HTC could make things more difficult for its rival, Samsung. It would have been better off if HTC released its flagship Android device well before the Galaxy S4 goes on sale to give the device much needed breathing room to succeed.
Nothing will stop Samsung when its marketing ship sets sail, everything in its path will become a distant memory as the Galaxy S4 slowly steals the spotlight.
The HTC One has gained critical praise for its gorgeous 1080p full HD display and its high quality unique design. The Ulrapixel camera might not be what HTC claims, but it gets the job done, and not that many users of the device will notice the lack of detail since most images taken on a mobile device are mainly for uploading to Facebook, Twitter, and other social networks.
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