A recent study conducted by Google revealed that the latest Android Marshmallow operating system has failed to surpass the earlier OS Android Lollipop and KitKat. Reports claimed that the latest OS has a rise of a mere 3.2 percent as compared the earlier month.

BGR reported that Google's new operating system is currently running on 13.3 percent devices, which is lower than that of the 35.1 percent market share of Android Lollipop and 30.1 percent of Android KitKat.

According to the study, even the JellyBean OS has 17.8 percent market share, which is comparatively more than that of the Android Marshmallow firmware, reported Phone Arena.

Reports claimed that even though Google is trying hard to push Android Marshmallow to the newer devices and increase its percentage share, it has not been able to garner positive results. The main reasons behind this are reported to be the fragmentation issues and lack of timely installations upgrade.

Meanwhile, 9 to 5 Google reported that even though the Android Marshmallow has a lower percentage share in the market, it has still shown signs of steady growth from 10 percent in June to 13.3 percent in July. The increase in market share has been possible reportedly due to Google's strategy of launching every new smartphone, even those priced under Rs. 5000, with the latest Android Marshmallow operating system.

In order to prevent the same consequences with the upcoming Android 7.0 Nougat, it is reported that Google has released its preview earlier in order to help the OEMs to work on their own OS versions faster than before.

On the other hand, there are reports that the latest operating system from Apple, iOS 9, has fared well compared to Android Marshmallow. Since its launch in September 2015, iOS 9 has garnered 84 percent market share as against iOS 8, which had just 11 percent share.