Many of you might not have heard of PlayHaven, despite playing many games that are monetized by PlayHaven's real-time marketing tool. PlayHaven uses something the company calls Lifetime Value (LTV) Maximization to help developers get their application to the top of the marketplace for more viewers to see and hopefully download. In fact, PlayHaven's platform is amazing as it helps developers monetize their apps across iOS and Android.

How does it Work?

By using PlayHaven's platform, developers can build a stronger relationship with their players, which in-turn possesses the ability to boost revenue. And, playing around with the PlayHaven platform developer toolset is easy, since everything is Web based and is also based on HTML5. So you should even be able to log in with your smartphone and take advantage of the many tools available.

Among the many features, the most highlighted is the Virtual Goods Promotion tool. This allows developers to promote content from within any specified application. In short, it's basically cross promotion with little bit of style and more options to play around with.

Due to the HTML5 nature of the dashboard, removing and adding new applications from cross platform promoting is as easy as saying your ABCs. And because the whole process is real-time, whenever an alteration is made via the dashboard, the change will be seen by the customer soon after. Andy Yang, CEO of PlayHaven showed us a demo of the Virtual Goods Promotion in action, and it was truly an effective way of cross promoting content, something developers would want to look into.

Yang went on to explain another neat feature called User Segmentation technology. It allows developers to customize their in-game experience and manage different segment of players according to real-time information that shows what players are doing in-game. Andy Yang explains it best: "With User Segmentation, developers can manage different type of users. For example, if you offer a freemium game, developers are able to show players who support their content by buying stuff with additional free content." Basically, you treat users who buy content as high rollers, and the one who doesn't, you show them more ads.

The coolest thing about PlayHaven is that it doesn't force developers to show ads if they don't want to, so it is not mandatory to do so.

PlayHaven Lifetime Value and User Segmentation platform is available on iOS and Android.

About PlayHaven

PlayHaven is a real-time mobile game marketing platform with a reach of 36 million unique users driving 180 million monthly game sessions. PlayHaven's mission is to bring the speed and flexibility of the web into mobile games to help developers maximize the revenue potential of their titles. Based in San Francisco, CA, PlayHaven launched in May of 2010 and has helped more than 750 games in the App Store.

(reported by Vamien McKalin, edited by Dave Clark)