By Alexandra Burlacu | Oct 03, 2013 07:18 AM EDT
Target will follow the lead of rival retailer Walmart and launch its own-brand prepaid mobile service called Brightspot, which will debut this weekend.
Prepaid services have been gaining momentum in recent times, as many consumers find this model more convenient and flexible. Starting on Sunday, Oct. 6, consumers will be able to sign up for Target's new Brightspot prepaid mobile service.
Brightspot will offer unlimited talk and text on T-Mobile's nationwide 4G network for $35 per month or, for an additional $15 a month, customers can also get 1GB of 4G data. A more expensive plan, meanwhile, offers 4GB of 4G data for $65 a month.
"We know guests are looking for customizable and convenient mobile plans that won't break the bank," said the company in a company blog post on Wednesday, Oct. 2. "Starting Oct. 6, Target will offer guests more options and flexibility with brightspot, the Bullseye's fresh, new mobile program. Brightspot brings together the mobile phone plans you want with the devices you desire."
"Target guests have been asking us for new mobile plan options to meet their changing needs, and Brightspot combines the flexibility of a prepaid program with 4G data on one of the nation's premier networks," Target Vice President of Electronics John Butcher further explained in a statement to AllThingsD.
Target's debut in this prepaid mobile business comes four years after rival Walmart launched its no-contract Straight Talk service back in October 2009. Target, however, apparently plans to implement a Rewards program as well, in a bid to attract more customers.
In addition to the aforementioned plan options, Target will also offer customers a $25 Target gift card for each six months they spend on its prepaid mobile service. Interested customers will be able to choose from an array of smartphones and features or bring their own unlocked handset to the service if they so prefer.
It remains to be seen whether Target will be able to be as successful as Walmart with its new Brightspot service, but prepaid plans are becoming increasingly attractive to customers and more choices are always welcome.
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