Sorry Samsung: Amazon Kindle Fire Now Rules Android Tablet Market

By Jonathan Charles | Apr 27, 2012 10:31 AM EDT

Share This Story

  • Print
  • Email

Released in Nov. 2011, Amazon's Kindle Fire Android-based tablet differentiated itself because it didn't run the stock version of Android. Instead Amazon used its own app store and UI, and it has now captured over half of the Android tablet market.

Follow us

The news comes from comScore, who said the tablet has seen rapid adoption since its Nov. 2011 launch. Over the past two months, the Fire has almost doubled it share in the Android tablet market - it rose from 29.4 percent in Dec 2011 to 54.4 percent in Feb 2012. Samsung's Galaxy Tab family controlled a 15.4 percent market share by Feb. 2012, with the Motorola Xoom owning 7.0 percent. The hybrid Asus Transformer held 6.3 percent of the market.

comScore also said tablet adoption continues to rise in the United States, due to different prices and "feature preferences." It also said the range of screen sizes could be the biggest differentiator among tablets, from the five-inch Dell Streak to the 10-inch iPad.

Interestingly, comScore also found a larger screen size correlates with more page consumption. 10-inch tablets reached a 39-percent higher consumption rate than 7-inch tablets, and a 58-percent higher rate than five-inch tablets.

"Although many factors - such as demographics, content availability, connection speed and ease of portability - may influence consumption levels, the results of this analysis highlight important questions for the industry as the tablet space develops. With the emergence of a growing number of smaller-size tablet devices, advertisers and publishers will need to understand whether these devices limit the opportunity for advertising compared to their larger-screen counterparts, or if they are able to build incremental reach and engagement by presenting different use cases," the company said.

comScore also released the findings as Amazon released its Q1 earnings: revenue jumped 34 percent to $13.18 billion compared to last year, while earnings were down 35 percent - $130 million.

Amazon CEO Jeff Bezos also claimed the Kindle Fire was the "bestselling e-reader in the world by far." The company revealed the Fire was Amazon's most-gifted and most-wished-for product across the company.

(reported by Jonathan Charles, edited by Dave Clark)

 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

Smartphones
HTC Desire EYE HTC Desire 820, Desire EYE now available unlocked, SIM-free in the U.S.
Sprint Nexus 6 now $50 cheaper outright, on-contract, or with Easy Pay
T-Mobile 32GB Nexus 9 LTE ‘coming soon,’ listed on carrier’s Underground website
Google’s Android One gets the boot from top retailers in India
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows Phone Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics