Microsoft Surface Book 2 Release Date Set For April 2017? [VIDEO]; The New Laptop's Lower Price Explained
Microsoft could be on the verge of introducing a slew of new devices in its lauded Surface lineup including the Surface Pro 5 and a new Surface Phone. There's also hearsay that the Redmond-based tech titan could spring a surprise in the coming month by unveiling the Surface Book 2.
Surface Book 2: Release Date & Price
While nothing is set in stone, multiple sources suggest the Surface Book successor's launch could be on the horizon. Lining with this, other reports claim the Surface Book 2 with a new "clamshell" design, will be announced in April.
Microsoft Surface Book was launched back in 2015. Much to the dismay of those clamoring for an upgrade of the 2-in-1 laptop, the popular software maker did not answer their prayer, but deviated its focus on making the device available in several regions, instead.
But the seemingly long wait could finally be over sooner rather than later. If rumors running rampant online are anything to go by, the Surface Book 2 has already entered mass production, meaning, an April launch could be in the cards.
Microsoft could oust the 2-in-1 design from the long-awaited upgrade to the Surface Book making it a regular laptop, DigiTimes reported. In other words, the Surface Book 2 will not sport a detachable or 360-degree hinge that can convert the device into a tablet, hold it up in tent mode and also let people use it flat on a table top.
While, in terms of design, this strategy could prove to be quite disappointing, gadget freaks might still have something to cheer about. Apparently, Microsoft Surface Book 2 will be cheaper starting at $1,000.
Microsoft Surface Book: Why The Lower Price?
This move could be an indication that Microsoft wants to ensure its Surface Book lineup and its Surface Pro line-up do not end up bearing striking similarities. Another probable reason behind the decision to keep a lower price range for the Surface Book 2, according to Forbes contributor, Brooke Crothers, could be associated with the lack of demand for the previous version of the device.
The dearth in demand for the Surface Book can be attributed to the device's steep price, which ranges from $1,499-3,199. Moreover, there is a possibility that the high price, coupled with the Surface Book's run-of-the-mill functionality could have led to discontent among users. While the real reason is still unclear, Microsoft could sell only 500,000 units of the Surface Book last year.
Having learned a valuable lesson, Microsoft might have decided to launch the Surface Book 2 bearing a budget friendly price tag in order to figure out whether or not the device's economical price can boost the demand. If this comes to fruition, Microsoft may ship as many as 1.5 million units of the Surface Book 2 this year. This would be considerable advancement compared to the existing annual shipments statistics.
Do you think Microsoft can lure more consumers by adopting this marketing strategy for the Surface Book 2? Share your thoughts in the comments section below!