Microsoft is betting Windows 8 will do well, so much so that the company is on the verge of a huge marketing blitz that will cost it $1.5B. That's a lot of money to make sure that consumers adopt Windows 8. Still, it won't be easy convincing many users to leave the traditional Windows 7 to something almost completely new.
If the $1.5B figure is correct, this would be the largest and most expensive product launch in the history of Microsoft. This is highly understandable since the company chose to take a different approach with Windows 8, one that might not be easy to understand by non-technical computer users. The changing of the user interface and making Windows 8 a universal OS that is capable of running on tablets and the traditional desktop is a huge risk, and could end up biting Microsoft in the long run.
Microsoft has no choice but to successfully launch Windows 8 because big things are at stake here. PC sales have been slumping, consumers are slowly but surely making the switch to the more simple computer devices like the iPad, and many find themselves using their computer less throughout a whole day. Windows 8's task is to change this shift and bring interest back to Windows, and what better way to do it but with introduce a new Windows with revolutionary changes.
With any luck, Microsoft can get the word across to consumers with its $1.5B marketing campaign. If not, the world could be witnessing the fall of a giant that once ruled the software world with an iron fist.
most read
more stories from OS / Software
Microsoft has reportedly started talks with HTC to add its Windows OS to the phone maker's Android smartphones and HTC is apparently considering to make a Windows Phone/Android dual-booting smartphone.
ernest hamiltonA bug in Chrome for iOS 7 has caused Google's mobile browser to leak private searches made in 'Incognito' mode.
ernest hamiltonHTC has announced that Sprint has already started to roll out the Android 4.3 update to the HTC One, AT&T and T-Mobile will follow in mid-October, while Verizon will release it by the end of the month.
ernest hamiltonThe new Windows 8.1 has gone up for pre-order on the Microsoft Store, ahead of the official launch on Oct. 18.
ernest hamiltonApple has acknowledged the iOS 7 iMessage issue and promised to provide a fix in an upcoming software update.
ernest hamiltonSamsung Canada and French carrier SFR have confirmed the Android 4.3 Jelly Bean rollout schedule for the Samsung Galaxy S4, Galaxy S3 and Galaxy Note 2.
ernest hamiltonThe unlocked, international HTC One is getting Android 4.3 Jelly Bean now, but the U.S. and Canadian versions will 'slightly miss' the end-September timeframe.
ernest hamiltonThe Samsung Galaxy S4, Galaxy S3 and Galaxy Note 2 are reportedly slated to get Android 4.3 Jelly Bean in the fourth quarter, by year-end.
ernest hamilton