Apple Increases iPad mini Orders By 2 Million For Christmas Quarter
It's no secret that Apple has another huge hit on its hands with the iPad. It's not the 4th generation Retina Display iPad. The huge success is turning out to be the iPad mini with a non-Retina Display and a price that's on the higher side compared to the competition.
When Apple showed off the iPad mini to the world, it received some backlash from the tech community because it didn't have a Retina Display, it used the same processor found in the iPad 2, and mainly the higher-than-expected price. It was believed Apple was making a smaller and cheaper iPad to go up against the other 7" tablets like the Nexus 7 and Kindle Fire HD. Apple didn't match their $199 entry-level price or even their screen size and resolution. The entry level iPad mini sells for $329, and features a larger 7.9" display, but lower resolution screen compared to Google's Nexus 7 and Amazon's Kindle Fire HD.
Those lower specs, however, don't seem to be having an impact on sales of the iPad mini and it is widely believed that the iPad mini is currently selling more units than Apple's flagship 4th generation iPad (aka iPad with Retina Display). When asked about the possibility of the iPad mini cannibalizing sales of the 4th generation iPad Apple's CEO Tim Cook didn't give any details but said "It's much better for us to do that than for somebody else to do it."
Apple was also very careful with its words when it released how many iPads it sold during the launch weekend of the iPad mini and 4th generation iPad. Apple released a statement saying it had sold 3 million iPads in 3 days, but it would not reveal the exact number of iPad minis or 4th generation iPads it had sold.
According to Digitimes Apple has increased iPad mini orders from eight million units to 10 million in response to strong global sales, and the volume could even reach 12 million units in total. Apple is expecting to sell 10 million iPad minis in 2012 but now that number could reach 12 million.