By Sumit Passary email: firstname.lastname@example.org | Jan 11, 2013 07:37 PM EST
Research In Motion (RIM) will be launching its latest operating system BlackBerry10 (BB10) at its press event on Jan. 30 and the Canadian company is also slated to launch some of its latest BB10-powered smartphones. BlackBerry 10 pre-registrations have begun on major carriers in Canada, and now reports suggest that BB10 will have strong demand, at least in its home terrain.
RIM has been going through a difficult patch with its BlackBerry smartphones. The company's smartphones have lost a major chunk of its market share to other smartphone makers in the recent years and now the new BB10 ecosystem seems to be the only hope for the company to stay afloat in the smartphone space.
Regaining popularity in the smartphone industry will be a difficult task for the company; however, a report from BGR suggests that BB10 devices are gaining strong demand in Canada as Canadian carriers have already started to take reservations.
"While we can't release the total number of reservations we have received for the BlackBerry 10 all-touch device, we can say that customer interest is definitely strong and reservations continue daily," a Rogers spokesperson told BGR.
Rogers began taking reservations for the first BlackBerry 10-powered handset from mid-December last year. The carrier has not revealed any information of the upcoming BlackBerry device but asked interested subscribers to make a reservation on their Web site.
Other Canadian carriers like Telus and SaskTel also indicate "BlackBerry 10 Coming Soon" on their respective Web sites regarding the upcoming BB10 smartphones. What's more, recently Bell and Virgin Mobile too began pre-registrations.
The news from Rogers may bring hope to RIM, but it may be difficult for the company to divert customers from other smartphone brands like Apple, Samsung, HTC, Nokia, et al.
Strong demand at Rogers may be a positive start for the BB10 smartphones and we will have to wait and see if RIM is able to see a light at the end of the tunnel after the launch of the BB10 platform.
If you are using or have used a BlackBerry phone, what do you expect from the BlackBerry 10? Are you excited about the BlackBerry Z10?
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