By Vamien McKalin email: firstname.lastname@example.org | Jan 13, 2013 02:40 PM EST
Since the debut of the iPhone, Apple has been considered as the coolest company around. However, if a new survey of things that teens prefer turns out to be true, Apple could be in for serious loss of sales to Microsoft.
The teenager demographic is very important to every company who deals in mass market technology products. Once a company can convince teenagers to use its products and get their friends to do the same, success is not difficult to achieve. One cannot deny the role teenagers played in driving the iPhone into the history books; it was the coolest and most innovative smartphone at the time, even though it lacked many smartphone features.
After its long success with the iPhones an iPads, it appears Apple is on the decline as a Buzz Marketing Group survey suggests that teens are rallying around the Microsoft Surface tablets and Samsung Galaxy smartphones while slowly pushing Apple products aside. This could be due to the lack of anything truly new with the iPhone 5. The device was a disappointment to many, which led some Apple fans to jump ship to a Samsung Galaxy S3 or Galaxy Note 2.
"Teens are telling us Apple is done," says Tina Wells of the youth marketing agency Buzz Marketing Group. "Apple has done a great job of embracing Gen X and older [Millennials], but I don't think they are connecting with Millennial kids. [They're] all about Surface tablets/laptops and Galaxy."
Could this mean Microsoft has a real shot with the Surface line of tablet devices? Definitely, but the window (no pun intended) of opportunity is small, so the company needs to move swiftly. One deciding factor would be the price. Right now the Surface Pro is way too expensive and the price needs to match that of the iPad and Android based tablets.
Furthermore, teens might consider some things cool but yet these things never take off, regardless. This is the position Microsoft does not want to find itself in.